Christina Herbach, Landor & Fitch

The metaverse promises to be the next generation of social media: How can brands win?

Trends in luxury travel on social media - how to draw the attention of the proper audience through TikTok / Instagram.

Claire Hagen, Boat International Media/Fraser Yachts

Adrian Klie, BrewDog Germany

How to promote a beer on social media which profits are shared among the LGBT organizations.

Elisabeth d’Auchamp, Siemens Advanta

“Thumb-stopping” in social media - how to achieve your goals in campaigns

Daria Ortiz, European Commission

Real emotions and true human history in social media.

Benjamin Stroud, Studio North

The power of employee advocacy on social media, in particular LinkedIn.

Panel: The future of social media marketing - trends & predictions.

Benjamin Stroud, Daria Ortiz, Aline Geffroy, Elisabeth d’Auchamp

Aline Geffroy, Saint-Gobain

Social responsibility in social media. A focus on Saint-Gobain’s strategy.

Periklis Korkontzelos, IG Group

How to use Machine Learning to Optimise Paid Search Return on Investment.